LA AURORA is the first cigar factory in the Dominican Republic.
In 1903, 18 year-old Eduardo Leon Jimenes founded the factory in the province of Santiago de los Caballeros, with a small investment. The dream of creating a handmade cigar brand with global dimensions begins.
The first cigars were “Perfecto” format, the double figurado that even today are produced in a very limited way, only 100 cigars daily.
La Aurora is the seed of the Dominican Republic largest business group, the E. Leon Jimenes Group.
Today La Aurora is a modern cigar factory with more than 1000 workers, that produce more than 1 billion sticks per year and has presence in 67 markets in the world.
Guillermo León Herbert is born in Santiago de los Caballeros. He is the current president of La Aurora and the third generation in his family to run the cigar business.