SNUFF has now been enjoyed by a wide variety of people for over five centuries: they include, among others, Katharina von Medici, Friedrich von Schiller, Napoleon or former Chancellor Helmut Schmidt, to name just a few celebrities. Together with around 1 million other consumers in Germany, they appreciate the special characteristics of the pinch of enjoyment. Snuff is smokeless tobacco enjoyment which does not disturb anyone, is environmentally friendly and can be consumed in all places – whether at work, in stations and airports, in the cinema or smoke-free restaurants. However, snuff also provides ideal alternative enjoyment to smokers. Small pinches bring the most enjoyment if they are only gently sniffed. After a few seconds, the sparkling feeling of freshness develops. Whether from the back of the hand or the finger tips, it does not matter. What matters is the enjoyment afterwards.